Join the Disruption

RFG Chairman + CEO

Bobby White

In 2003, Bobby founded RFG Advisory. His leadership abilities, passionate commitment to the independent RIA model and genuine desire to help clients pursue their personal goals led him to this point. Bobby is devoted to helping advisors pursue their dreams and maximize the value of their independent practice. He brings two decades of experience to the table and loves to discuss, craft and help advisors execute a well-planned succession strategy. Bobby also leads RFG Advisory’s business consulting efforts. He meets with each advisor quarterly to share best practices, and enthusiastically recruits advisors to join RFG Advisory.

“Be in business for yourself, not by yourself” is Bobby’s favorite quote and he has built RFG Advisory’s management team and infrastructure to support this motto.

Bobby enjoys spending time with his two children, Sela and Garrett. He also loves college football, traveling and hunting.

RFG President

Shannon Spotswood

Shannon Spotswood is a 25-year industry veteran in financial services with an outstanding reputation built on leadership roles in investment banking, hedgefund management, and business development. At RFG Advisory, Shannon oversees all aspects of RFG 2.0, a fully integrated platform designed for independent financial advisors and the implementation of strategic initiatives contributing to advisor success. Joining RFG Advisory in 2015, Shannon recognized the opportunity to combine her entrepreneurial experience with her passion to build an innovative, advisor-focused RIA of the future.

Under Shannon’s leadership, RFG Advisory was named Best Places to Work for Financial Advisors in 2021 and a Finalist for the InvestmentNews Innovation Awards 2021. In 2020, Financial Times named RFG Advisory a Top 300 RIA out of 13,000 firms. In 2020, Shannon was named 2020 Women to Watch Honoree by InvestmentNews and received industry-wide recognition for StrongHer Money, a turn-key education and advisor referral platform focused on serving women.

In an industry marked by accelerated change and disruption, Shannon is a standout. She is a frequent speaker at conferences, podcasts, and industry events on strategic execution, operational excellence, technology, and best practices on leading, recruiting, and mentoring next-gen talent and financial advisors. She also has experience talking about start-ups, having built a luxury children’s clothing brand Busy Bees Kids from the ground floor up. With her partner, BusyBees grew from a trunk-show business based in a garage to a successful brand featured in Vogue and carried in more than 150 stores and online.

Shannon’s career is characterized by a blend of leadership, vision, and grit. Before joining RFG Advisory, Spotswood served 20 years in San Francisco, working as an Investment Banker, Hedge Fund Portfolio Manager, and Entrepreneur. For 10 years Shannon worked at Symphony Asset Management, an $18 billion hedge fund acquired by Nuveen Investments in 2001 where she spent six years as the Portfolio Manager of a long-short equity hedge fund. Before that, she worked as a Research Analyst/Trader at EGM Capital and an Investment Banking Analyst and Associate in M&A at Volpe, Brown Whelan & Co, a technology-focused investment bank.

Shannon earned a Bachelor of Arts in Economics and Political Science from the University of Arizona. She currently serves as Vice Chairman (Chairman beginning July 21) for the Birmingham Education Foundation and serves on the Advisory Board of Alabama Futures Fund, an early-stage VC fund.

Shannon lives in Birmingham, Alabama, where she and her husband have raised their son and two daughters.

RFG Chief Investment Officer

Rick Wedell

Rick Wedell joined RFG Advisory as Partner and Chief Investment Officer (CIO) in 2016. As CIO and leader of RFG's Investment Team, Rick manages multi-asset portfolios and provides strategic insights on asset allocation and portfolio construction. Rick also leads the design and enhancements of RFG's custom-built, institutional-caliber, client-focused investment platform known as "Bluemonte", currently managing over $3 billion of assets under management.

Rick's guiding principle is simple, straightforward analysis coupled with a consistent, rigorous investment process. Recognizing that foundations and family offices often enjoy a significantly higher level of access and sophistication around portfolio management, Rick designed an innovative investment experience focused on bringing that level of service and direct accessibility to financial advisors at RFG Advisory.

Veteran Investor/Market-Tested Leader

Before joining RFG, Rick spent 12 years at Bain Capital Credit, where he rose through the ranks to become Executive Vice President, Head of Fixed Income Consumer Investments, and Assistant Portfolio Manager. Rick played an instrumental role in helping Bain grow to become a global investment powerhouse, serving client assets in excess of $30 billion.

Managing portfolios through the volatile markets of 2001 and 2008, Rick experienced firsthand the importance of portfolio diversification and the trade-offs between risk and portfolio return. He applies those same lessons today to managing client and institutional portfolios at RFG Advisory.

2021 ThinkAdvisory Luminary

Recently named a 2021 LUMINARY by ThinkAdvisor for Thought-Leadership & Education, Rick conducts client events, seminars, and workshops around the country and a bi-weekly series called Market Commentary with Rick Wedell on YouTube. From customized asset allocation recommendations to detailed investment analysis, he also works one-on-one with our Advisors and their clients to construct customized portfolios that help meet their defined goals.

Under Rick's leadership, RFG Advisory was named a Finalist for the InvestmentNews Innovation Awards 2021 and Best Places to Work for Financial Advisors, in addition to other industry accolades from Barron's, Financial Times, Money Management Institute, and WealthManagement.com.

Rick has an MBA from the Stanford Graduate School of Business, where he was awarded the Henry Ford II Scholar. He earned a B.A. in Applied Mathematics & Economics from Harvard University, Magna Cum Laude.